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Hi, I'm Ariane Poulon

I help local tourism businesses improve their online visibility with SEO strategies

About me
Services
About me
Services

What is search engine optimization?

SEO is the process of optimizing a website to improve its position in Google and increase organic traffic. It’s a long term strategy that includes technical SEO, on-page optimization and content strategy.

1 %
of people

won’t click on any other page than the 1st page of Google results

1
Factors

are used by Google to determine a website’s position in search results

1
months

to get optimal results in terms of traffic and keyword ranking

Technical SEO

Website security, performance, speed, crawling, indexing, broken links, duplicate and canibalization

Keyword research

Selection of the best keywords for each page depending on monthly volume, difficulty and search intent

On-page optimization

Optimize each page around the keyword (title, description, URL, H1-H3 tags, internal and external links)

Content strategy

Publish quality blog posts (optimized around keywords and organized in clusters) to reach topical authority

Local SEO

Optimize your platforms (Google, TripAdvisor, Airbnb) and get reviews to appear in local searches

Technical SEO

Website security, performance, speed, crawling, indexing, broken links, duplicated content and canibalization

Keyword research

Selection of the best keywords for each page depending on monthly volume, difficulty and search intent

On-page optimization

Optimize each page around the selected keyword (title, description, URL, H1-H3 tags, internal and external links)

Content strategy

Publish quality blog posts (optimized around keywords and organized in clusters) to reach topical authority

Local SEO

Optimize your platforms (Google, TripAdvisor, Airbnb, Instagram) and get reviews to appear in local searches

Why should you invest in SEO?

Long-term results

SEO takes time but once you get consistent traffic it will be easy to maintain over time

Cheaper than ads

With ads, you need to keep paying to maintain traffic. SEO can reduce customer acquisition cost by 87%

Less platform fees

More direct bookings means you can reduce commission fees from booking platforms

Content is powerful

Websites with blogs get +55% visitors and spend 62% less than with traditional marketing

You want qualified traffic?

Let’s outrank your competitors in Google!

Get started

You want qualified traffic to your website ?

Let’s outrank your competitors in Google!

Get started

The industries I specialize in

SURF

FOOD

OUTDOORS

RETREATS

What is my work process?

Explore how we will conduct the project together: from the first meeting until we reach our goals.

More info

Identify your challenges and opportunities

  • 45-min consultation (in person or video call)
  • Website audit and traffic overview
  • Action plan based on your needs and budget

Make your website Google friendly with technical optimization

  • Performance (security, speed, errors)
  • Website structure (URL, sitemap, duplicate)
  • Indexing (robots file, noindex, thin content)

Optimize your pages for the right keywords

  • Keyword research (volume, difficulty, search intent)
  • URL mapping (each page gets assigned a target keyword)
  • On-page optimization (title, description, H1, URL, links)

Grow your blog with the topic-cluster strategy

  • Topic research (competitors, audience)
  • Content map (pillar/supporting pages)
  • Content strategy (keyword, meta data, outline)

Track the progress and make adjustments

  • Monthly report (keywords, traffic)
  • Competitor tracking
  • Website maintenance
More info

My projects

Day tours from Lisbon to Sintra, Arrábida and Serra d'Aire
Travel blog for the Reunion Island, Australia and New Zealand
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