Hi, I'm Ariane Poulon

I help local tourism businesses improve their online visibility with SEO & content strategies

Services

Website optimization

Website optimization

Fix the technical issues and optimize your pages around relevant keywords to improve your Google rankings.

Local optimization

Local SEO

Optimize your website, your Google Business Profile and other listings to reach customers in your location.

Content strategy

Grow your blog with optimized and comprehensive content to reach topical authority within your industry.

Website optimization

Website optimization

Fix the technical issues and optimize your pages around relevant keywords to improve your rankings.

Local optimization

Local SEO

Optimize your website, Google Business Profile and other listings to reach customers in your location.

Content strategy

Content strategy

Grow your blog with optimized and comprehensive content to reach topical authority within your industry.

92% of people will never click past the 1st page of Google and 70% of all clicks go to the top 5 results.

6-12 months to get visible results

SEO is a long-term strategy, it takes time but it has long-lasting and sustainable results (SemRush)

Effective to get more bookings

It’s better to generate sales, 80% of people ignore paid ads and trust organic results more (DataBox)

Best return on investment

It’s cheaper as advertising, it can reduce the cost of customer acquisition by 90% (Terakeet)

Audit

Identify your challenges and opportunities

Deliverables: 10-page audit + industry guide (PDF)

Cost: Free

Timeline: 4 days

Local optimization

Website optimization

Make your website search-engine friendly and optimize your pages for the right keywords.

Deliverables: Technical + on-page report (PDF)

Cost: Starts at 1200€

Timeline: 3-5 weeks

Website optimization

Content strategy

Publish optimized blog posts to reach topical authority and use topic clusters for extra visibility.

Deliverables: content brief for each page (keyword, meta data, outline, linking, optimization tips)

Cost: Starts at 1500€

Timeline: 4-6 weeks

Websites with blogs have 55% more visitors and spend 62% less than with traditional marketing.

Tracking

Make your website search-engine friendly and optimize your pages for the right keywords.

Deliverables: Technical + on-page report (PDF)

Cost: Starts at 1200€

Timeline: 3-5 weeks

Download SEO guide

Surf

Surf schools and surf camps

Download

Food

Food/wine tours and cooking classes

Download

Outdoors

Nature and adventure tours

Download

Others

Guided tours, hotels, restaurants, retreats

Download

My setup

The tools and softwares I use for my SEO and content work

I use SE Ranking for identifying technical issues such as security, sitemap, 404 errors, broken links.

It's my favorite tool for finding keywords with search volume and difficulty in different countries.

I built my own automatized Sheets for on-page optimization, local SEO and content strategies.

I use it for other technical issues such as site structure, indexing, duplicate and missing meta data.

Projects

en_GBEnglish (UK)